https://sarahyukes.com/portfolio daily 1.0 2026-02-12 https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536806841480-70NTIQRJLFWH8C2FCU7I/Expedia_pulse_cover.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536811240330-3EZEF1I1GY6RZH01QYSG/bot_cover_2.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536817468348-6BDV9R19CCRAW9AGIB7H/UGC_thumbail.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1539709270260-YYUDNNQAC8AXAPK5IL7G/Hackathon_thumbnail.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1540777917742-8LY6Q5SNPBDLTXIXHS04/Prop_diff_thumbnail_2.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1540786594632-CFZ9FNP1FQ2RS73FNSHF/SwarmProcess.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1687404531564-BLNZUS5NNMAYB797GHFP/Clarity.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/b32e4258-f6cb-4ae1-9ab1-568f99db27b8/AGC.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1687404548876-IWQ0274TULSLYXIA8DAO/Engage.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/5641a5d2-a263-45e4-8c74-9173d42fb162/Prime+Video.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/5e24b7bc-684e-4818-930d-355229f1e7cb/IVA_tile.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/d42cd85d-2ede-4c26-88eb-091c229fb9ce/Pause_tile.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536808090800-QYJASX1WJMYOCN50PMFR/Expedia_pulse_cover.png Portfolio A sneak peak at the final iteration of our app. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536359042072-M6UMCXRG1MLQXXZ5DRUG/CompAnalysis.png Portfolio Some of the initial competitors we studied. Remember when these apps looked like this? ;) https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536359111700-KO9SK9VFIU6NDV3ECLNC/sketching_explorations.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536359303333-TLC4WB4D7A9MU96NU2TS/more_sketches.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536366006602-ZQCJ7Q6FDKNWA7JE5WQJ/EMG.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536358367933-B4K0JWCJ9TDVQ3S2M1AC/3+concepts.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536358432514-QZ92464QR3LCHZK0JQS5/Concept1.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536358470344-3AOCCD533TLNQGF47XW5/Concept2.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536358503688-ZA4IYOTEOYF4Y7N6AHNV/Concept3.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536365699086-7W6GO2LO4LPW50H2OGFJ/labtesting.png Portfolio We used Electromyography (EMG) software in the lab to track users' delight and frustrations throughout the experience. This is the view from behind the glass! I spent so many hours in here during this 4 month period. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536360133409-RQGW8O99I0H0M2ZQY8LY/Empty+Closet+2+1.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536360140009-EPOFLGJDSXQLDUP9GU7Y/Empty+Closet+2+2.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536360147092-9M37962548DHNCBNK4N5/Empty+Closet+3+1.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536360144142-S40FJ6TQWMHZNSGP49XV/Empty+Closet+3+2.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536360151844-GRM1CM2LSI0HY3UBDR94/Empty+Closet+4+1.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536360155761-6THSD6R9R4A0JDYS66I4/Empty+Closet+4+2.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536360162651-UO01WECBUX4NR1T9L8XL/Empty+Closet+5+1.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536360163404-OHV09UBKJAXN73JZ7397/Empty+Closet+5+2.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536360172588-7VFPIUYRNQRH8LTQ57YE/Empty+Closet+6+1.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536360166971-3UHKNM1HH1L26WEOLB0T/Empty+Closet+6+2.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536360175966-DOTJ26BWLSTRAXWG3FQ4/Empty+Closet+II+Copy+9.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536360179509-13RBIOY08DY20JFCJRG7/Empty+Closet+II+Copy+10.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536360180250-9T6TEPLQYGIUSWRNS3UC/Empty+Closet+II+Copy+11.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536360182317-1W82NUSXOKVLQHN0FOVI/Empty+Closet+II+Copy+12.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536807044507-0RAIIQG5AE06H9DGGRCC/Favoriting.png Portfolio Users are now able to favorite our travel products and destination material on the site. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536807364944-O9T18RIV83CDDQX6HAMR/Metadata_hotels.png Portfolio Traveler backed meta data supports content throughout our site and was influenced by the Expedia Pulse work we did. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536807663725-AMA8MLE97DM8BNGTG5M8/Destination_page.png Portfolio Before Expedia Pulse, destinations pages did not exist on Expedia. We now have pages for every city and neighborhood. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536817433293-R5VE8S3BQW76T0C5V6KH/UGC_thumbail.png Portfolio Our proposed updated post stay review form a user gets after they check out of a hotel. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536816160077-4JRIS99O69QD3Z6I4GPM/PSR-pre-populate-V2+copy.png Portfolio The old review form. This is how it looked for desktop AND mobile. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536816296989-KPM6SJA3F4WIR07ZL9N8/alltheproblems.png Portfolio Documenting all of the known problems with our UGC collection forms. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536816564770-950GVH3K2TZB8TZDY4S1/userflow_psr.png Portfolio The review form was not the same for every users. Some higher rewards tiers had different questions. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536815182369-CBZRXT6L3KV2P73HEE8H/When+to+ask.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536815052828-2BAEA2OVF6U3Y9JN2IBF/Collection+Framework.png Portfolio This was our high level strategy that incorporated all of our research and competitor analysis. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536553744934-VDL993OE6M9BEQXRKSJV/OG+copy+of+Expedia+Skype+Bot+Flows.png Portfolio Our original user flows that we started out with when we kicked off engineering work. We had one week to do this, and needed to be able to collaborate rapidly so we used google drawing. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536604197416-4NV4LOXTYCQGOVFJLJLW/Hipmunk+flow+LATEST.png Portfolio Hipmunk's user flows at the time of this project. They were easily the most advanced travel chat bot in the space. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536603808866-VT07KAHVM987M6CEXJDS/AgentHandoff.png Portfolio Our MVP flow for the Agent Handoff user case. This was out most complicated one. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536556620695-M02GUF5NHFRB422EYQXR/Welcomeflow.png Portfolio Our recommended onboarding experience for a new user when they add the Expedia chatbot. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536604127201-YSAVJ52126J6Y19ALA5N/Hotel+Reconfirmation+and+Post+Booking+Hero+Card_sv7.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536556741647-UMVL91MS57NLXPIMXIIK/onboarding+explorations.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536556860836-1S5TKQXL81TDNA7QBR3O/hotels+photo.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536556794984-TNFCQ7AO2R540XJ9F60H/visual+explorations.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536556737947-ZTC629AI7YFNGIW0T85D/welcome+design+explorations.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536556866250-F8OGSKZT47E3QSTDQGOX/flights+photo.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536604135927-2WHU0J6XJCXXS8BCQ2KT/Flight+Reconfirmation+Hero+Card_sv7.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536555716073-68GLJV526PXADIGNCCH6/Flight+Search+Results+Full+Example+sv7.png Portfolio This was our MVP design for a user receiving flights search results. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536555743196-AP5EEHEM9TCP3JTL7X25/Hotel+Search+Results+Full+Example_sv7.png Portfolio This was our MVP design for a user receiving hotel search results. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1539709208479-NMDQMW5LVEV1QAFX37CL/Hackathon_thumbnail.png Portfolio Our go live flow. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1539704146890-ZGC9040QDDQVWQUUL6ZU/WIP_EMT_Wires_10_5.png Portfolio Early explorations when we were still figuring out what we were going to build. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1539704196606-55YBXF0F81FFC0S1DBVB/HSR_Variations_10_17.png Portfolio A few variants of the new hotel cards. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1539704330402-ICZ4U6Z4GW3JLZE3GFEX/More_HSR_explorations.png Portfolio A few more variants of the hotel cards. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1539704631071-MI9U9KBGU2HUPFCGQNXQ/HSR_variations_final.png Portfolio Finally, the last round of variations. We ended up using the variants on the far right. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1539705580928-2J7HOE4IO2RLXKPCLREM/Final_superlandingpage_phone.png Portfolio Our “super landing page” that could support multiple events happening at once. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1540777480263-ORQ4HLPD35WOBX4LQ8SN/Prop_diff_thumbnail.png Portfolio Mapping key traveler questions to the content on our property details pages. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1540777004939-KVM62DR4KZ3CODF43JOC/image-asset.png Portfolio Today a user struggles with being able to easily compare properties on our search results page. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1540777093091-QIC2BBMPS671S5HAQ4ZH/HIS_today.png Portfolio On a property’s details page it also is not easy to understand how this property compares to others. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1540775583578-980R5HQIQTTNSQJMZ7KW/Rina_traveler.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1540775678447-VB5IZRWJUFV77EPAWG56/Malee_propertyowner.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1540775514353-FB896E0SCXT11PB0ZE1V/Competitor_IA_wires.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1540775312936-09473DDVT9AIFT2D38Q6/Frameworkv2.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1540775378508-BVLOU96IBCSPJO7CTJRK/Framework_IA+in+practice.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1540775066879-O8WIZSRFCJT8N2TH5LI0/Pools_website.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1540774899181-08Q1BBDS6JZOIXN7WNIG/new+algo.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1540774946206-XGNAWNRIZ1GL14QV0822/Photos_v2_website.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1540776638360-TC4O5RAFS2BU13TXBDH9/6_EPC+Feedback.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1540782834988-K129PSDJQL51XJVVR5KB/OG+Doublediamond.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1540783109346-SBU98LTSPRM4W1ARV31J/Directional+Swarm+Milestones.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1622485459645-7C1TIXAP1QNCXDH4ZQSX/Engage_OG1.png Portfolio - Make it stand out This wireframe is the homepage that the product manager originally wanted to build. I was able to negotiate 6 weeks to iterate on this idea. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1622485527692-PONFAI9KNBT8TXZDU43N/Engage_OG2.png Portfolio - Make it stand out This wireframe is the associate profile page that the product manager originally wanted to build. I was able to negotiate 6 weeks to iterate on this idea. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1622486249490-8LLUXVGCQ2AVWYF9QERW/engagement_earlyWIP.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1622486250761-MQPAH3MTPG7VJB2GIVRY/homepage_earlyWIP.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1622486351465-C99C0MH1TY6TX3QC8RAY/associate+details_earlyWIP2.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1622486254044-PLMOF9R6CJZPSND7PK1B/associate+details_earlyWIP.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1622486355964-HRGLZUGI7TU8XPX7YZUJ/homepage_earlyWIP2.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/e5cc609c-02cb-4005-95ce-64820f46b31e/Homescreen_withlist_MVP.png Portfolio - Make it stand out The above image of the production home screen is using mock data for confidentiality purposes. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/f11bb3a3-8cb7-4df1-ad41-ae08361af208/homepage_MLP_collapsednav.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/88c6e6a6-e31b-4df5-aa1f-ea8b07d6e740/QBR.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/8735926c-da15-4f74-917e-3a927d8c220a/Headcount+Cards_MLP.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/615fb081-0ad6-4daa-b2c7-40d46af80ca8/Artboard.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/20a7bbc0-f994-42bd-b783-eb22b2491c01/IVA_baseline_cover.png Portfolio Prime Video’s default interactive video ad format launched in 2024. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/429a567a-e858-41bf-a177-497e7a2ab0e0/Examples+of+IVA.png Portfolio - Make it stand out A few of the use cases the framework we designed solved for. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/62608e6b-09b9-43f9-ad62-2c84020f2554/shopthegame.jpeg Portfolio - Make it stand out An example of the Shop the Game format. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/f766ad9a-a9fb-46c1-84ee-4ef8c76a4327/AGC_placeholder.png Portfolio https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/20a7bbc0-f994-42bd-b783-eb22b2491c01/IVA_baseline_cover.png Portfolio Prime Video’s default interactive video ad format launched in 2024. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/139d0a54-b3fe-49d8-931b-039e97383dff/image+1.png Portfolio - Make it stand out When my team was created, these were all the General Availability (GA) interactive ad formats we inherited. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/9da71dd9-e8d9-4552-84ee-7186db70b225/IVA_Opt1.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/9710a195-91ec-4dd6-9256-d4f5421d3e43/IVA_Opt2.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/7c9f0d40-25e6-466b-acd8-6d14f2db7d35/IVA_Opt3.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/6bc5f035-f51c-4d94-8db5-dc6ad78f08d2/IVA_OG_noplayerint.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/0507fcd7-479f-4699-b974-d6d10818ad5f/IVA_Player+chome+expansion.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/4d427b10-9277-466e-8d7d-fbefa07f9167/IVA_Player+integration+proposal.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/ff00b985-9c99-4eaf-b4a9-800dddd4b952/IVA_aligned+player+int.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/37c13b22-ea06-4c57-9d9f-59eaea94a58e/OriginalIVA_Nometa.png Portfolio - Make it stand out Original IVA variants - no meta data. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/a3ca55a6-0989-4ef8-822e-b0698e552953/NewIVA_Metadata.png Portfolio - Make it stand out Based on user research, we prioritized adding the following shopping meta data. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/a0d10f5d-5a99-4f99-b691-52e2748afbe3/IVA_UXR+variants.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/cd222515-9e88-45f4-b421-8938df1e4233/IVA_Launched+templates.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/9e6ecf9b-bbf8-4737-8a9c-a032ffe69b6e/IVA_launched+states.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/9b65ca32-dfc3-4ddd-bc9e-53101661c0e4/IVA_launched+ixd.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/c3c8c0e8-d7c4-4944-b9c2-845bfc08f37d/IVA_adoption.png Portfolio - Make it stand out A few examples of the framework being used in production. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/2829b9f3-e955-425f-9940-c21f001bbb90/IPA_tv.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/33069e18-9cea-44a5-b500-d4f8d923ea34/IPA_Balancing+needs+%281%29.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/cee39c49-afee-4ed8-a57a-43c84ceb4d4f/IPA_0SPA.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/f7b946e4-61de-4d4b-b13c-f70acb48da0f/IPA_UXR.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/94588500-0e3e-4234-8f30-99d5bff4dcb7/IPA_1.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/70f3cccc-8fd7-4f8d-afc3-c25dc6c3d9fd/IPA_2.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/e4964284-c6e4-4cac-be52-53e453d26224/IPA_3.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/d02a711e-8918-46c2-8bd4-558a34f7d919/IPA_4.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/779ffe0e-b521-4af2-b1be-8a959d96386e/IPA_Afterflow2+%281%29.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/4a050217-12fd-47df-99db-439c43c62300/IPA_Launch+timeline.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://sarahyukes.com/about daily 0.75 2025-11-06 https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/fbb985e8-fcb2-453d-a4f1-e7a4613cbcc5/Headshot2025.png About https://sarahyukes.com/new-page daily 0.75 2018-09-13 https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536638589700-7NP85YX8MDZZPZICUAKA/rei_logo.png Usability Testing at REI https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536117941275-9S2KF382WVI901G2CNG1/REI_review.png Usability Testing at REI REI product results page. We studied the usability of the user reviews product. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536117398905-9YGH1VYE5J7LFJGWLAR5/REITesting.jpg Usability Testing at REI Usability testing the REI reviews module. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536117206697-ZQWBYEJFUS6AW6VLFOHJ/REIAffinity.jpg Usability Testing at REI Affinity mapping our findings and user observations https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536117252525-IUPOMWWXFYEGLMYKGPR9/REIFindings.png Usability Testing at REI Findings 1 and 3 https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536117276376-EBANGST4O73HACFL7KDY/REIFindings2.png Usability Testing at REI Additional recommendations https://sarahyukes.com/blue-bear daily 0.75 2018-09-17 https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536119786086-JUJLL1ET2F39ZG0RE8A3/bluebearlogo.png UI Audit at Blue Bear https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536119320008-NT52JSC2AMCB95JMEBYV/CurrentBlueBear.png UI Audit at Blue Bear Homepage for Blue Bear School of Music https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1537216839418-Z5YF07CUIOL7ZOPLJ7QL/BlueBear+Current+Site+Map.png UI Audit at Blue Bear One of the first things I did was create a site map to understand how everything was currently connected. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1537217096287-00I2KEC0MSZ0NSCKYQLY/BlueBear+Revised+Site+Map.png UI Audit at Blue Bear The updated site IA I delivered to the client. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536805252947-X8IIA2J94DKB2JY4A79H/Usability_Results_22.png UI Audit at Blue Bear Results of the second round of usability testing with UI improvements saw great results! https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1537216936844-MJMHU7YTKDROLRYMV9M4/Heatmap+Blue+Bear+School+of+Music+Home+P%2C+4-18-2014.jpg UI Audit at Blue Bear CrazyEgg data confirmed my hypothesis that users were trying to click on the images on the home screen. Having data to support my recommendation to change this helped strengthen my recommendation. https://sarahyukes.com/exploring-washington-wine daily 0.75 2018-09-11 https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536121412708-WYHW211YKBKTE9RBDG0L/Washington_wine_viz.png Data Visualization on Wine https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536120745023-3LD0GNW3UOW4D2ZORSRC/Washington_wine_viz.png Data Visualization on Wine Our wine visualization https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536121119334-P7OPVZ4ERUOHAP2ACXLH/wineviz_process.png Data Visualization on Wine Some of our design iterations. We started with sketching on a whiteboard and increased fidelity from there. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536121092513-O416FJ6C0HUMSF6BO0MV/wineviz_testing.png Data Visualization on Wine Usability testing at Wine World in Seattle, WA. https://sarahyukes.com/expediaplus daily 0.75 2018-09-13 https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536811476500-B1PL0223X7PLRXHM1YPG/Gold+Page_Thumbnail.png UX design for Expedia Rewards https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536625357158-OB8TF8JSDPAM57K9894Y/threescreens_hero.png UX design for Expedia Rewards https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536637551294-P1LLXPQW02JZT50V7SXL/Howitworks.png UX design for Expedia Rewards https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536614413728-GOUA49F0E9FO5CK2RQ6E/IMG_1643.JPG UX design for Expedia Rewards Our initial sketches for the Tier pages were content first. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536614462320-P2R7WL8YQ72GAWRSBIOY/IMG_1644.JPG UX design for Expedia Rewards An exercise we like to do called “Think/Feel/Do” helps set up the story our eventual design will try to tell. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536624083190-UCM7DE6FDPDA6OPEJBTO/Mobile_tiers.png UX design for Expedia Rewards Our responsive tier pages. From left to right: Blue, Silver, and Gold. https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1536614836700-O9HDAXR6MO240A6K0Y1R/Desktop+Gold_Final.png UX design for Expedia Rewards Our responsive design on desktop. This example is the Gold page. https://sarahyukes.com/ugc-teaser daily 0.75 2018-09-13 https://sarahyukes.com/fb-deck daily 0.75 2018-09-24 https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/1537757500071-8Z6KPOB4FPCKG6K0Z3T7/MVIMG_20180901_115923.jpg Facebook Griffy and Oswald also say thank you. https://sarahyukes.com/amazon-pva-1 daily 0.75 2025-11-03 https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/5641a5d2-a263-45e4-8c74-9173d42fb162/Prime+Video.png PVA Teaser https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/2bbf2d54-dd69-4415-9606-92ee9cc007e6/PlaceholderLiving+Room+%E2%80%A2+1920x1080.png PVA Teaser https://sarahyukes.com/leading-amazon-global-communities-copy daily 0.75 2026-02-12 https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/b32e4258-f6cb-4ae1-9ab1-568f99db27b8/AGC.png v2 - Leading Amazon Global Communities https://images.squarespace-cdn.com/content/v1/5b86d0fc1137a631ddde0c87/f766ad9a-a9fb-46c1-84ee-4ef8c76a4327/AGC_placeholder.png v2 - Leading Amazon Global Communities